CURIO: A Playful & Modern Toy Branding
“What makes a toy brand truly unforgettable? Besides the toys themselves, a visual identity can inspire imagination and invite people to play. CURIO is more than just a toy brand, it's an experience. With a bold, modern aesthetic and playful character, CURIO captures the essence of curiosity, creativity and discovery, making every interaction feel like an adventure and taking playtime to a new level.
Mood Board
Sketches
Logo Variations
Multiple logo explorations tested different typographic styles, symbol integration and extensibility. Each iteration considered brand personality, usability and recognizability.
Final Logo
Posters
The poster designs reinforce CURIO’s branding through bold compositions, vibrant colors, and engaging typography. Each piece highlights the joy of play and curiosity.
Branding Web Page
The brand’s online page was designed to be interactive, engaging, and user-friendly, ensuring a engaging experience for customers. The web page embodies CURIO’s visual language with playful color palette and dynamic layout.
LookBook
